![]() This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. This makes it difficult to create dashboards and reports using the Data API. However it was later re-added due to popular demand of analytics users and the general usefulness as a reporting metric.Īdditionally, compared to Universal Analytics, Google Analytics 4 Data API is missing some of the functionality of UA’s Reporting API, such as some standard dimensions and metrics that are available in GA4’s interface but not in the Data API. One infamous example of this was Bounce Rate, which was removed from GA4 from the beginning and replaced with Engagement Rate. As a result a number of dimensions and metrics have been missing from or changed within GA4 for some time, and are slowly being added. Many dimensions and metrics have received an overhaul in Google Analytics 4, as these have had to be built from the ground up to handle the new event-driven structure. Comparisons can be added to reports, but these will only compare a segment with the overall data (including both sets of data), rather than report specifically on that segment alone. While GA4 does provide a few similar options, it does also lack the option to easily segment your reports as well. Universal Analytics allowed chart display options including plot rows, including conversions and simplifying by week or month. ![]() Making use of annotations can help provide valuable context to your data and turn it into useful information that you can look back on. Positive / negative publicity for the business.Special events, such as a big sporting match or festival. ![]() Email marketing newsletter was sent out.For example some annotations to include may be: These notes can be assigned to specific dates and with different user permissions (for example, public or private).Īnnotations are invaluable for recording specific events that can’t be captured within the data itself, but can help explain changes in the data that is recorded. AnnotationsĪn often overlooked feature in Universal Analytics, annotations allow you to create custom notes to your analytics data. This is not an exhaustive list, but does highlight some of the features you might miss as soon as you make the switch to Google Analytics 4! 2. With a single GA4 property the options of user access is significantly limited. You can manage user access and permissions for each view, which for larger businesses or businesses with multiple teams in different locations can help control access to their analytics data.This is available in Google Analytics 4 and is fairly easy to set up, but as mentioned above, is subject to using filters and comparisons to manually sort the reports for different subsets of users. You can enable site search tracking to measure how users search on your site.While GA4 does do this automatically, there is also no way to switch it off, which can hamper troubleshooting issues where a website is receiving a lot of automated traffic. Views have the option to exclude traffic from known bots and spiders.Because GA4 uses events for all interactions, URLs need to be adjusted before reaching the property, requiring tweaking Google Tags which can cause further unexpected reporting issues, such as not being able to filter by query parameters. You can exclude URL query parameters to ensure that your reporting is clean and tidy for easy readability.For many businesses that operate in multiple countries or across different time zones, this can make managing your data significantly easier. Each view can have its own time zone setting.Some of the features that are available using Views that are not available (or require a different setup) in GA4 are: Google Analytics 4 does not have Views, instead relying on users to manage their data via comparison reports or building exploration reports to suit their needs. One of the defining features of Universal Analytics is being able to split your data into different subsets, which can then be further filtered and segmented and give you a very in-depth control of your reporting. There are some features that are currently missing from it that you may be used to using already in Universal Analytics. Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a work in progress.
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